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Executive Summary
Nada is a fast-growing real estate and investment platform helping people build wealth through homeownership. As their sales and revenue team ramped up marketing and lead generation, they found themselves facing a classic growth bottleneck — too many leads, not enough time to call them all.
Every new lead that came in mattered, but their team couldn’t make the first call fast enough. With 40+ inbound leads landing daily, it was becoming impossible to maintain speed to lead — and missed first calls meant missed revenue opportunities.
Feather stepped in to change that. In less than two weeks, we deployed Jessica, an AI-powered voice agent that instantly engaged every new lead, qualified them, and seamlessly transferred ready-to-talk prospects to Nada’s sales team in real time.
Numbers in action
warm transfer rate
time to go live
The Challenge
Nada’s sales process was already strong — their internal team handled follow-ups, nurturing, and conversions.
But the front of the funnel was breaking down.
By the time a human rep called, leads were already cold, unresponsive, or had gone elsewhere. Nada’s leaders knew they needed a scalable, 24/7 solution to handle outreach immediately after a lead came in — without hiring more staff or compromising quality.
They wanted:
• Instant contact with every new lead
• Consistent qualification and routing
• Warm transfers directly to their internal team
• Fast deployment, with minimal disruption to their workflows
" We’re getting 40+ leads a day now — my team can’t keep up with initial outreach without Feather integration. "
The Feather Solution
Feather’s voice AI agent Jessica became Nada’s first touchpoint for every new lead.
Trained to sound natural, patient, and professional, Jessica reached out within seconds of each lead submission — confirming details, gauging interest, and transferring high-intent callers directly to Nada’s human reps.
Behind the scenes, Feather handled the entire setup — from custom scripting and CRM integration to compliance and warm-transfer routing — and brought Jessica from concept to live deployment in under two weeks.
Hear what they say
" In just 30 days, Feather helped us contact every single lead and increase our conversion volume, without adding a single new rep. The 19% warm transfer rate speaks for itself. "
Sundance Brennan
Header of Revenue, Nada
The Results
The results were immediate and measurable.
In just the first 30 days after launch, Jessica:
• Handled over 5,000 outbound and inbound calls
• Logged 4 full days of active talk time
• Achieved a 19.5% warm transfer rate, meaning nearly 1 in 5 calls led to a live conversation with Nada’s sales team
• Delivered real conversions within days of going live
Nada’s internal team quickly felt the impact. The AI agent wasn’t just keeping up — she was outpacing their capacity.
Jessica effectively became a member of the sales team — one that worked 24/7, never missed a lead, and only sent through qualified, interested prospects.
Why It Worked
Speed to lead is one of the most critical drivers of sales conversion — and it’s exactly where AI voice agents shine.
By having Jessica handle instant outreach, Nada was able to:
• Respond to every lead within seconds
• Maintain a consistent, branded voice on every call
• Free their human reps to focus entirely on closing deals
• Scale outreach volume without adding headcount
What made the deployment especially powerful was its speed. From kickoff to live production took less than two weeks, a fraction of the time it typically takes to stand up or train a human calling team.
Compliant & Secure
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